ERELLORA

VI Freelance Project | Visual | 2017

Overview

Erellora is a luxury children's shoe brand known for high-quality, eco-friendly, and health-conscious products at reasonable prices. Together with my co-designer Xiaoxiao Qiu, we assisted in redefining their brand's visual identity.

Before

After

Logo Design

To ensure clear and accurate information transmission across various usage scenarios, we designed multiple brand variations. This approach allows the company's visual identity to remain consistent and unified in different contexts.

PANTONE 7465C

CMYK 67 0 42 0

RGB 71 187 170

PANTONE 2758C

CMYK 100 100 58 29

RGB 23 28 97

Corporate Visual Identity

Once the logo, color palette, and other visual elements are ready, we unify them into a cohesive corporate style. Erellora's visual identity encompasses two main areas:

Office Materials: Business cards, correspondence, employee ID cards, notebooks, and PPT templates.
Product Materials: Product packaging, brand labels, tags, POP templates, banners, and posters.

See selected examples below.

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Advertising Poster

Erellora Store in Shanghai

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