LG Electronics
Creative Designer | B2C Digital | 2020-2022
Overview
As the sole Creative Designer at LG Nordic, I’m in charge of creating all digital and physical marketing assets, including digital display ads, video editing, web and app content, print ads, and more, for advertising, branding, and other promotional activities.
Role
To improve the brand’s perception, visibility, and ultimately commercial success, I collaborate closely with the Online & In-store Marketing Manager, PR, and other stakeholders to gather insights, clarify goals, and strategize communication approaches.
I strategically plan and execute seasonal campaigns with great attention to detail, ensuring they align with LG's style guidelines and consistently represent the brand accurately.
Work at a Glance
Display Advertising
In a sea of information and media, advertisements and marketing communications must be exceptionally eye-catching and unique to capture attention. To ensure LG's branding stands out, a significant amount of creative effort goes into display advertising.
Key Design Principles
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Color that aligns with the brand identity and evokes the right emotion.
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Readable copy with strong contrast against the background.
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High-quality, relevant images.
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A clear, prominent LG logo.
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And, of course, a call-to-action (CTA) button to drive clicks.
Selected examples are shown as below.
Social Media
Social media is a fast-paced and constantly evolving space, where people’s attention spans are getting shorter each year. It’s a challenge to create visuals that are true to the brand while being eye-catching, stylish, and on-trend. Designers need to stay updated and experiment with colors, shapes, and fonts to capture attention.
Social media marketing designs include feed images, ads, stories, in-stream motion graphics, thumbnails, covers, and dynamic ads. LG's social media marketer then places these visuals on platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and others.
In-Store Display
Not every ad has to be digital. Physical marketing remains a powerful way to promote a business and works even better when combined with digital strategies. To maintain brand consistency for LG across all platforms, I also create in-store displays like light boxes, wall graphics, product USPs, and promotional stickers. See selected examples below.
In-store planogram
Other Branding
VK Entrance Lobby Branding
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NK Event Display Graphics
Print Ads
Print ad campaigns effectively build brand awareness by bringing it into the physical world. They help refresh the brand in the eyes of customers and establish it as a trustworthy resource through magazine ads, posters, flyers, and billboards. See selected creatives below.
