top of page
Jingying Ma

Ma — A designer specialising in translating user insights into effective design solutions, currently working as a Product Designer at DigitalRoute based in Stockholm.

Strength

Complex UX Problem Solving

User Research & Insights

AI-Powered Feature Design

Visual & Interaction Design

Experience

With 6+ years of experience as a product designer and researcher, I’ve helped SaaS companies, traditional industries, and consumer electronics brands enhance profitability by crafting user-centric and AI-powered products that drive engagement and business impact.

Work
DigitalRoute work

DigitalRoute

B2B SaaS, Data Management

Experience

I led several key projects, honing my skills in AI-powered product design, data-informed decision-making, storytelling, and designing for accessibility. My contributions played a crucial role in driving DigitalRoute's business growth and enhancing its competitive market position.

Role

Product Designer

Year

2022-now

LG work

LG Electronics

B2C Digital, Leading Consumer Electronics

Experience

I created marketing assets for LG Electronics Nordic, including web & app content and branding materials. I enhanced the brand visibility and consistency by collaborating with the Marketing Manager, PR, and other stakeholders.

Role

Creative Designer

Year

2020-2022

Assa Abloy work

Assa Abloy

B2B Physical, Leading Entrance Solutions

Experience

I led the UX research project, conducting researches to observe and analyse pedestrian behaviour at doorways, identify pain points, and suggest solutions. I contributed to two inventions on the intelligent door system design.

Role

UX Designer

Year

2018-2020

Other Digital_ UX/UI, Research, Visual Design

Some Physical_ Product Design

I have worked with

DR icon

What my coworkers say about me?

" I’ve had the pleasure of working alongside JingYing, and I can confidently say that she is a fantastic colleague and an even better friend. Her keen eye for detail, creative problem-solving skills, and dedication to excellence make her an outstanding UI/UX designer. Beyond her technical expertise, Jing Ying brings a positive energy to the team. She is jovial, approachable, and a true team player—always ready to collaborate and share insights. Her ability to balance professionalism with a great sense of humor makes her a joy to work with.

What I appreciate most is that our connection extends beyond the workplace. Whether it’s tackling design challenges together or simply hanging out, she’s someone who values relationships and brings out the best in those around her. I will miss dearly working with her, but I have no doubt she will excel in any role she takes on.

Danial Idham

Software Engineer | DigitalRoute

Let’s connect!

My email

Socials

Jingying Ma © 2025

Image by Ales Nesetril
bottom of page